Influencer marketing has matured over the years, with many new platforms for you to choose from. In fact, in 2020 alone, more than 240 new influence platforms and agencies have been created.
As a marketer, the sheer number of options can be confusing. So how do you determine the best platform for influencer marketing? Start by comparing key features, pricing plans, pros, cons, and usability. Essentially, you need to spend time researching. When you have a business to run, it can seem like a time consuming process.