Retail remedy is a real thing! It makes us feel good. When we protect, our bodies release dopamine, the feel- good hormone. piecemeal from this, assistant professor of marketing at the University of Michigan Scott Rick, set up that if people are feeling sad, shopping will make them happier because it restores some control in their lives. So the more we protect, the better we feel.
Another way shopping makes us feel good is through comparison. We notice what other people around us and in the society are buying, wearing, and their norms of living. We compare our lives to people around us and end up buying stuff we do n’t need just because people in our fellowship circles have done the same. This type of purchases are driven by wanting to have as good, if not better standard of living, and have a sense of belonging to the society we're living in.
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