Cosmetics based on Dead Sea minerals have become very popular of late. The Dead Sea is a unique natural formation located on the border of Israel and Jordan, which contains a high concentration of minerals and salts. These minerals such as magnesium, calcium, potassium, sodium and bromine have many benefits for the skin.
Ahava cosmetics help in cleansing the skin and improving its texture. These minerals help remove dead skin cells and stimulate cell renewal. They also help to shrink pores and reduce the production of sebum, which can help to combat acne and other skin problems.