You need to do more than a few points.
Internal brand analysis - check whether your organization has an overarching brand values and mission, stable human resources, and a strong company culture.
External branding - examine the overall brand packaging: company logo, digital marketing strategies and materials, website, social media presence, public relations.
Customer experience - visit the sales process, customer support and customer service policies. If you want a better look, read
how to conduct a brand audit.