Be more specific, please. I did not understand your question. If you mean social media marketing, then I'm well versed in that topic. SMM uses paid and free social media tools: publications, promotions, banners, targeting, personal communication with potential and existing clients. As soon as I started, I used different services such as
www.socialplug.io or similar platforms to get started. Now I do it all myself. What do social networks do for business? Reach and mentions. Engagement. Conversions to the site. Employer brand image. Some companies are building their brand-employer image through social media: talking about their employees, their lives, their values and hobbies, and what you need to do to start working with them. The more a company's content is shared on social media, the more brand awareness it gets. If a person sees a post ten times that your service is the best and most convenient, when they have a task that the service solves, the first thing they will remember is the most mentioned company that can solve that task. Not necessarily the one with the highest quality product!